It's because that otherwise benign commericial that she's in sparked YET ANOTHER racially-charged, politically-charged firestorm that originated on the Left.
Nope. Nope. Nope. Sorry, dude, but this is just factually incorrect. I converted a thread from journalist David Roberts. It's the same old Republican/ FoxNews game.
I want to do a 🧵 about the Sidney Sweeney thing, because it's *extremely* revealing & educational. First, to be clear: I could not give less of a shit about the details -- the ad, the rhetoric, the jeans, her boobs, whatever. Good lord, who cares. Let's look at the *structure* of the episode.
skywriter.blue
I want to do a

about the Sidney Sweeney thing, because it's
extremely revealing & educational.
First, to be clear: I could not give less of a shit about the details -- the ad, the rhetoric, the jeans, her boobs, whatever. Good lord, who cares.
Let's look at the structure of the episode.
There's a template, which I'm certain American Eagle understands quite well:
1. release something ambiguously controversial, which yields
2. a backlash from libs, which yields
3. a backlash to the backlash from the vast "anti-woke" media, which yields
4. weeks of coverage & boosted jeans sales.
At this point, everyone understands the template & is using it to their advantage. There are legions of people & institutions out there desperately trying to trigger one of these cycles by being controversial. Cancel me, no, no, cancel me! Over here! Look at me being edgy! No, no, over here!
It's so tired. But there's one key feature of this cycle, as it currently runs, that I want to focus on:
Step No. 2? The lib backlash that drives the whole thing? It doesn't have to be real! You can just make it up!
The thing is, social media is vast. No matter what you say or do, you can find someone out there objecting to it on "woke" grounds. You just need to find two or three random comments, attribute the sentiment to "Democrats," & then demand that a bunch of Dems respond to it.
It's really key to understand this: they don't need actual backlash of any substance or scale to run this cycle. All they need is a few random comments, which they can always find, which means that you can basically run this cycle at will. You don't need libs to play along at all!
That's the skeleton key to understanding this whole episode: there was no lib backlash to the Sweeney ad. There were a few random online comments. That's it. But they ginned that up into a full-fledged, media-dominating news cycle that has been running for weeks now.
What we see is a whole vast media apparatus, a machine, that runs on this ginned-up bullshit. Right-wing outlets coordinate to drive it into the media cycle & then reactionary conservative outlets like the Free Press or Bill f'ing Maher's show take the baton, running with it.
The reactionary centrist take depends on resolutely ignoring the real source of the story & instead pretending that libs, or even more absurdly, Dems are responsible for it being in the news. "Why are Dems talking about Sidney Sweeney instead of egg prices? This is why they lose, etc. etc."
It can't be exaggerated how many grifters out there on the internet, making Insta reels & TikToks, depend on these cycles. They work tirelessly to generate them. I mean seriously, just go search Sweeney: pages & pages & pages of results, dozens, hundreds of people commenting on it. Weeks!
Everyone gets what they want out of it:
1. The right gets to put Dems on the back foot again, forcing them to address nonsense designed to make them look bad.
2. The reactionary centrist media machine, awash in old-guy donor money, gets content.
3. Dem elites & consultants get to shit on the left.
So, to recap: they spun a "lib backlash to Sweeney" up out of basically nothing & it provided weeks of content for the vast network of people & institutions who get money & attention by shitting on the left, convincing the billionaires that the left (not the f'ing fascists) are the real threat.