Well, most men I think are fully aware of when they are being used and don't mind.

In a lot of these cases, these men would never be able to attain such women without the money. It doesn't necessarily mean that they are nice guys that are being used. A lot of these guys know the deal and, to be honest, I'm sure that many o them are not such very nice people themselves.
We're all different and have different concepts of dating, relationships, right, wrong etc.
Being wooed and having money spent on me never did anything for me personally (but there is NOTHING WRONG with this... most women enjoy it) - so it's hard for me to comment. In a dating experience, the person and whether they are attractive to me, interesting and fun to be with is pretty much all that matters (but that's just me... I don't judge others that feel differently) - we could sit on a park bench eating $1 McDonald's ice cream cones, and, would prefer that with a man that totally engaged me vs. a rich guy that would take me out in a Limo to the most expensive restaurant, who I thought was not interesting etc.