A little something for those lucky enough to live in these cities:
http://www.medscape.com/viewarticle/856723?src=wnl_edit_tpal&uac=127342PX
Seems like a good idea, and presumably something consumers will find valuable.
One of the big questions thus far for those choosing higher deductible plans has been how do you preserve the benefits of that plan design (e.g., consumer price sensitivity) while still encouraging that longitudinal relationship with a primary care provider that we know has long-term benefits. Good to see the market experimenting with solutions.