Annie
Diamond Member
- Nov 22, 2003
- 50,848
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Change the name and marketing strategy. New and Improved? No, not looking for changes, they just had the name wrong. There's a winning ticket!
http://news.monstersandcritics.com/...split_on_constitution_EU_bids_to_rebrand_text
http://news.monstersandcritics.com/...split_on_constitution_EU_bids_to_rebrand_text
Vienna - Exactly one year after French and Dutch voters torpedoed the European Union constitution, a meeting of the bloc's foreign ministers ended Sunday with no breakthrough on resolving the crisis.
But there was a fragile emerging consensus that the text would have to be rebranded and marketed under a new PR strategy to win over deeply sceptical voters.
'I assume this question will come up...should we change the name of it,' said European Commission President Jose Manuel Barroso, adding: 'If someone finds a better name, great.'
All 25 EU member states must give a green light for the constitution to enter into force.
This is why the 'no' votes in France and the Netherlands pitched the EU into what German Foreign Minister Frank-Walter Steinmeier described as 'one of the deepest crises' the bloc has ever faced.
But getting the EU back on track will take time.
Steinmeier said he expected debate over how to repackage a new treaty to last through June 2007, with a text hopefully in place by 2009.
This could be the deal EU leaders will endorse when they meet for their June 15 to 16 summit in Brussels.
Marking the start of what appears to be an effort to rebrand the constitution, Steinmeier said Germany would be happy to rename the entire project.
'Substance is the key and form is less significant,' he said.
The German constitution, noted Steinmeier, is not even called a constitution but rather the Grundgesetz, or 'Basic Law'.
'But it has the same legal status,' he said, hinting that this could be Berlin's strategy during the German EU presidency next year.
The very word 'constitution' seems to have become so laden with negative connotations that governments are desperately seeking any other label for a document badly needed to streamline decision-making in an expanding EU.
Luxembourg Foreign Minister Jean Asselborn proposed renaming the constitution an 'EU Basic Treaty'.
Dutch Foreign Minister Bernard Bot, whose country has taken a tough line against moves to resurrect the defeated treaty in its old form, said: 'I do not believe it makes sense to talk about the 'constitution' any longer.'
The meeting of EU foreign and European affairs ministers at the 12th century Klosterneuburg Abbey outside Vienna came after a year of bitter squabbles over how, as Steinmeier put it, to 'give Europe a soul again.'
A key problem has been that the constitutional issue is entangled with fading EU support for further enlargement following planned admission of Bulgaria and Romania to the bloc in 2007 or 2008.
The current EU voting system has only been set up for 27 members, meaning some revamped treaty must be put into place for the Union to take in aspiring members such as Croatia and other states from the western Balkans.
However, countries such as France, the Netherlands and Denmark are demanding the bloc's 'absorption capacity' be taken into account before admitting any new members to the elite club.
Such demands raise a big question mark over whether the EU will ever expand beyond 27 members - with or without a new constitution.