- Aug 6, 2012
- 28,140
- 24,928
- 2,405
Seems NBA is leaking numbers drastically.
via Showbuzz Daily:
Note that Pelicans-Heat and Clippers-Nuggets aired on ESPN, Warriors-Bucks and Nets-Celtics aired on ABC, and Mavs-Lakers was simulcast on ESPN and ABC. This scheduling format was consistent in all three years of this sample. A few notes:
1) The average viewership of the five games is down 16.5 percent from last year and 25.3 percent from two years ago. The marquee primetime game, Mavs-Lakers, was down 20.1 percent from last year and a whopping 32 percent from 2018, a game which featured LeBron and the Lakers versus the not-yet-depleted Warriors. Prior to 2018, the marquee Christmas Day NBA game was in the 5:00 pm ET window, rather than at night. This season’s marquee game had the lowest viewership since 2007, according to the historical ratings chart from Sports Media Watch.
NBA Christmas Ratings Breakdown
There had been delays in Nielsen reporting due to the holidays, so the final numbers for NBA Christmas TV viewership did not come out until today. Here
www.outkick.com
via Showbuzz Daily:
Note that Pelicans-Heat and Clippers-Nuggets aired on ESPN, Warriors-Bucks and Nets-Celtics aired on ABC, and Mavs-Lakers was simulcast on ESPN and ABC. This scheduling format was consistent in all three years of this sample. A few notes:
1) The average viewership of the five games is down 16.5 percent from last year and 25.3 percent from two years ago. The marquee primetime game, Mavs-Lakers, was down 20.1 percent from last year and a whopping 32 percent from 2018, a game which featured LeBron and the Lakers versus the not-yet-depleted Warriors. Prior to 2018, the marquee Christmas Day NBA game was in the 5:00 pm ET window, rather than at night. This season’s marquee game had the lowest viewership since 2007, according to the historical ratings chart from Sports Media Watch.