That's a pretty good article. The hate for Brady really might be mostly based in the perception of him "having it all". I liked the comparisons of negative actions on the list of most hated NFL players. I'm a 49ers fan, and I know that Romanowski was (based on what information the media provided about them) far more of a shitty person than Brady. Yet Brady is a few spaces higher on the list.
Of course, some of that is surely because many people have forgotten about Romanowski, whereas Brady is still an NFL superstar and constantly in football media.
I think the article probably overstates the hatred for Brady a bit, as well.
I know that I'm rooting for the Falcons today because the Pats have enough rings.

Too much success for someone who isn't on the team you root for tends to breed some dislike.