PoliticalChic
Diamond Member
Tuesday, March 3, 2009, 12:46pm EST
Kohls signs marketing deal with Britney Spears
Candies, which is the exclusive juniors brand at Kohls Department Stores, has signed an exclusive partnership with Britney Spears.
The pop singer will be featured in the Candies Only at Kohls brands print, television, in-store and online marketing and advertising campaigns this year.
Candies and Kohls also will be heavily integrated into all of Spears upcoming promotional activities, according to a Monday announcement by Iconix Brand Group (NASDAQ: ICON), which provides the Candies line to Menomonee Falls, Wisc.-based Kohls (NYSE: KSS).
Candies and Kohls will be associate sponsors of Spears upcoming tour that begins on Tuesday.
Im so excited to be the face for Candies Only at Kohls, Spears said in a media release. Candies and Kohls are doing such great things with my tour. Its great to work with a line that has such cool clothes and accessories.
Kohls executives are confident that Spears will resonate with young shoppers who want great style at exceptional value, said the companys executive vice president and chief marketing officer Julie Gardner.
Kohlâs signs marketing deal with Britney Spears - Tampa Bay Business Journal:
I called their corporate offices and informed them that while I had been a frequent in-store and online shopper, that with this new marketing decision, I will no longer be shopping at Kohl's. Obviously, they were ready for the barrage of calls because the customer rep politely read from her script saying that they regret that I will no longer be shopping with them, and that Kohl's respects the privacy of Britney Spears personal life.