The Egged bus company announced on Monday that it will no longer have men appear in advertisements displayed on its buses, after the Transportation Ministry threatened to fine companies that discriminate against women in their ads. The company said that from now on, people would no longer feature in their visual displays on buses.
Egged spokesman Ron Ratner said on Monday, "A bus is a means of transporting large numbers of people from one place to another and not just a platform for advertisements. Egged does not intend to discriminate against women or men and chooses instead to focus on operating a 'public' transportation service."
Rabbi Uri Ayalon, a Conservative rabbi and chief executive officer of the Yerushalmim Movement, a non-profit organization that campaigns for diversity and pluralism in the capital, said of Egged's decision: "This is infuriating. We are concerned that freedom of expression has been dealt a heavy blow. This situation is unimaginable."
Israel Hayom | Egged 'dehumanizes' bus ads
Egged spokesman Ron Ratner said on Monday, "A bus is a means of transporting large numbers of people from one place to another and not just a platform for advertisements. Egged does not intend to discriminate against women or men and chooses instead to focus on operating a 'public' transportation service."
Rabbi Uri Ayalon, a Conservative rabbi and chief executive officer of the Yerushalmim Movement, a non-profit organization that campaigns for diversity and pluralism in the capital, said of Egged's decision: "This is infuriating. We are concerned that freedom of expression has been dealt a heavy blow. This situation is unimaginable."
Israel Hayom | Egged 'dehumanizes' bus ads