SAT2
Senior Member
- Nov 19, 2011
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PPM is the new method of gauging radio market share that registers actual radio waves instead of relying on the very analog process of filing out forms that allowed fans to essentially vote for their favorite radio hosts rather than mark what they were actually listening towhat Randall Bloomquist refers to as the emperor has no clothes impact of PPM.
Glenn Beck, Sean Hannity Ratings Drop: Right-Wing Talk Is Dying - The Daily Beast