The 57-year-old has anchored “Noticiero Univision,” Spanish-language TV’s No.1-ranked newscast, for nearly three decades and is considered a trusted source of news. A
2010 study by the Pew Hispanic Center found that among Latinos, Ramos was the second-most recognized Latino leader behind Supreme Court Justice Sonia Sotomayor, and other polls have shown he is one of the most trusted public figures among Latinos.
"Spanish-language news has almost the same pull as the priest in the pulpit," Rep. Xavier Becerra (D-Los Angeles),
told the Los Angeles Times in 2013. "And Jorge Ramos is the pope, he's the big kahuna."
Ramos has a lot of followers: According to Nielsen ratings, more than 2 million viewers tune in to “Noticiero Univision” nightly. For perspective, in 2013, that was three times the audience of CNN’s “The Situation Room With Wolf Blitzer.”
And according to recently published research, the GOP's presidential nominee would need to win nearly half of the Latino vote to make it to the White House. (President Obama won reelection with 71% of the Latino vote).
During the last presidential election cycle, Washington Monthly called Ramos
the broadcaster who would most determine the outcome of the 2012 election.
Despite that, Trump at one point on Tuesday night said he "didn't know much about him."
A native of Mexico City, Ramos moved to Los Angeles as a student in 1983 and took UCLA Extension classes in journalism. He landed an on-air job at KMEX-TV, Los Angeles’ Spanish-language station. Three years later, he was named an anchor for Univision, becoming one of the youngest national news anchors in television.
Ramos, who became a naturalized U.S. citizen seven years ago, has consistently used his position to unabashedly push for immigration reform.
"I am emotionally linked to this issue," Ramos told The Times in 2013. "Because once you are an immigrant, you never forget that you are one."
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In taking on Jorge Ramos, Donald Trump may have picked the wrong media star