I think you might want to look up the term Hasbara and educate yourself a little
Good idea.
"This toolkit is intended to give pro-Israel campaigners the essential information
and advice needed to campaign for Israel both all-year-round and in the event of
a crisis when Israel hits the headlines.
It consists of “how to” guides setting out the basics of each kind of campaign
activity and fact sheets about key aspects of Israel’s case.
We will send out supplements and updates as required which can be inserted into
the toolkit folder".
http://jfjfp.com/wp-content/uploads/2015/05/Bicom-Toolkit.pdf
"Hasbara is a form of propaganda aimed at an international audience, primarily, but not exclusively, in western countries. It is meant to influence the conversation in a way that positively portrays Israeli political moves and policies, including actions undertaken by Israel in the past. Often, Hasbara efforts includes a negative portrayal of the Arabs and especially of Palestinians.
The Hebrew meaning of the word Hasbara (הסברה) is “explanation” (the term “propaganda” has a different word in Hebrew – תעמולה). I believe that the popular use of this term also reflects a widespread public notion that a better effort of explaining Israel’s actions to the world will generate better understandings of Israel’s policies, and more international support. A less common use of the verb “to explain” (להסביר), which has to do with welcoming someone, was used in the past by the Tourism Ministry in campaigns urging Israelis to show a hospitable approach to tourists.
Hasbara represents only one side of propaganda, as it is mostly aimed at foreign audience. The use of the Hebrew term Hasbara in a critical context, rather than “propaganda” or “public diplomacy” (the title of
the Wikipedia entry on the issue), is necessary, because Hasbara efforts are wider and their goals much more ambitious than any similar activities taken by all democracies and most non-democracies. Hasbara targets political elites, opinion makers and the public simultaneously; it includes traditional advocacy efforts as well as more general appeals made through mass media, and it is carried out by government agencies, non-governmental organizations, lobbying groups, private citizens, students, journalists and bloggers."
Hasbara: Why does the world fail to understand us? | +972 Magazine
Hasbara Fellowships - Homepage
Even a handbook:
https://www.sott.net/signs/hasbara.pdf