I think that's what's happening here. They just use the word because they think it will put people on the defensive.For most Trumpsters, terms like communist, socialist, fascist, nazis, etc.. are merely pejoratives for people not in their cult. They don't understand the political ideologies involved. It's just pro-wrestling for them.
How can a person use a word so frequently without even understanding its definition?
The arrogant ignorance of Trumpism isn't funny any more. It's now dangerous.