What in question is how we distribute economic power, particularly whether we do it via voluntary, individual decisions, or through coercive state mandate.
We need to keep in mind that the current state of affairs in the launching pad for developing a better, more equal and just society, economy etc. I subscribe to Noam Chomsky's attitudes on this matter which are found in "On Anarchism." The better we do at providing genuine representation I think we will naturally seek a just system. What's feasible and what should be are often radically different yet they can lead to the same end.
We can agree our current system is designed to provide more power to those with money so that as society evolves we can expect to see these trends continue. I think the trends since the 80s has been abysmal for equality. More super market choices and brands does not lead to greater satisfaction with one's life, in fact, as I posted above, it has the opposite effect!