CrusaderFrank
Diamond Member
- May 20, 2009
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As tone deaf as the Dylan Mulvaney fiasco was in the first place, AB CEO seems to be rather oblivious to the current situation which continues to hurt Bud distributors, who had no say or input at all into the advertisement
In an interview with FT, "Anheuser-Busch CEO Michel Doukeris told the Financial Times in a recent interview that the boycott was driven by “misinformation and confusion” circulating on social media. Doukeris insisted that Mulvaney’s involvement wasn’t part of an official Bud Light marketing campaign. “It was one post. It was not an advertisement,” Doukeris told the outlet. The Anheuser-Busch chief said that viral videos of billboards with images of the Bud Light can with Mulvaney’s face on it inserted “electronically” had been circulated on social media and viewed by millions of people. “It was just like pure social media creation,” Doukeris said, insisting that it “had nothing to do with Bud Light.” Doukeris said it was never Bud Light’s intention to mass-produce cans with Mulvaney’s likeness on them for sale to the broader public."
Riiiiiiiiiiiiiiiiiiiiiiiiiiiight
Bud Light Sales Crash "Getting Much Worse" In Latest Week Since Dylan Mulvaney Fiasco | ZeroHedge
Instead of just admitting they screwed up, he's saying, "who are you going to believe, me or your lying eyes?"
In an interview with FT, "Anheuser-Busch CEO Michel Doukeris told the Financial Times in a recent interview that the boycott was driven by “misinformation and confusion” circulating on social media. Doukeris insisted that Mulvaney’s involvement wasn’t part of an official Bud Light marketing campaign. “It was one post. It was not an advertisement,” Doukeris told the outlet. The Anheuser-Busch chief said that viral videos of billboards with images of the Bud Light can with Mulvaney’s face on it inserted “electronically” had been circulated on social media and viewed by millions of people. “It was just like pure social media creation,” Doukeris said, insisting that it “had nothing to do with Bud Light.” Doukeris said it was never Bud Light’s intention to mass-produce cans with Mulvaney’s likeness on them for sale to the broader public."
Riiiiiiiiiiiiiiiiiiiiiiiiiiiight
Bud Light Sales Crash "Getting Much Worse" In Latest Week Since Dylan Mulvaney Fiasco | ZeroHedge
Instead of just admitting they screwed up, he's saying, "who are you going to believe, me or your lying eyes?"