This is really cool, the character Turk announced his phone number on the show the other night, 916-CALL-TUR , but it's actually a real number. Usually when you call, it's just a recording/advertsiment, but during the day, the cast and crew has actually been chatting it up with fans a little bit. I think this is a great way to get publicity, plus a great way to connect with fans. I wish I could talk to Zach Braff (I'm sure everyone wants to talk to him).