So, Coca-Cola is taking India's Water

[Modbert]

IRC- Coca-Cola - Groundwater Levels Plummet Around Coca-Cola Bottling Plant

Kala Dera, Rajasthan, India (September 4, 2009): Groundwater levels in Kala Dera, the site of Coca-Cola's controversial bottling plant in India, have plummeted 5.83 meters (19 feet) in just one year between May 2007 and May 2008, according to government data obtained by the India Resource Center from the Central Groundwater Board.

Such a precipitous drop in a single year is unprecedented and has never been witnessed in Kala Dera.

The area of Kala Dera has also been declared a drought area by the government last week, adding to the water shortages in the area.
Adding further to the severe water crisis as a result of dropping groundwater levels and drought are Coca-Cola's bottling operations. The company reaches peak production capacity in the summer months - using the most amount of water - exactly when the water shortages for the community are the most pronounced.

Farmers and the community in the Kala Dera area rely largely on the groundwater resource to meet all their water needs, the same source of water used by Coca-Cola for its bottling operations.

Thoughts?

 

[007]

Well, if water becomes dangerously low, they should shut down the bottling plant. If they don't, money will win out over sensibility, as usual.

 

[Modbert]

Well, if water becomes dangerously low, they should shut down the bottling plant. If they don't, money will win out over sensibility, as usual.

That is the case here. In fact, the water is already really dangerously low.

 

[Care4all]

people before products!

 

[Modbert]

people before products!

People before bottom lines would be a good phrase to use as well.

 

[Mad Scientist]

If they want Coca Cola more than water then that's their business not ours.

I'm feeling a lot of racism and zenophobia against Brown people in this thread.

 

[Zander]

I prefer a "win win" situation. Water the plants with coca-cola!!!

 

[Sidestreamer]

I prefer a "win win" situation. Water the plants with coca-cola!!!

That's more or less what they did in Idiotocracy. "It's got what plants crave! It's got electrolytes!"

 

[hjmick]

Thoughts?

Are they making it with real sugar or high fructose corn syrup?



Because I have to tell you, I don't mind one bit paying extra for the Coke made with real sugar. Dr. Pepper as well.