chanel
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Making fast food chains print nutritional facts on the packaging of burgers, fries and other fat laden products does not make an ounce of difference to diners' choices, according to new research.
A 13-month study of restaurants after mandatory labelling legislation was brought in found customer tastes remained just the same.
Professor Eric Finkelstein, of Duke-National University of Singapore, said: 'Given the results of prior studies, we had expected the results to be small, but we were surprised we could not detect even the slightest hint of changes in purchasing behaviour as a result of the legislation.
The total number of sales and average calories per transaction were unaffected by the menu labelling, reports the American Journal for Preventive Medicine.
As part of health care reform, the US government is planning a nationwide launch of mandatory nutrition information at the point of purchase for fast-food chains with twenty or more outlets.
Read more: Nutrition labels on fast food 'won't stop you eating unhealthily' | Mail Online