Drop Dead Fred
Platinum Member
- Jun 6, 2020
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So what is KFC supposed to do?
Are they supposed to stop hiring black actors for their commercials?
Because I can't see that not getting accusations of racism.
So what are they supposed to do?
www.yahoo.com
August 27, 2023
A new KFC campaign being run in Canada has sparked a flurry of criticism on Twitter after photos of billboards were deemed racially insensitive. The global restaurant chain has long used its slogan, “It’s finger lickin’ good,” and in the new advertisement, the company utilizes a witty attempt at proving it.
Azim Akhtar, the director of marketing for KFC Canada, excitedly shared images that depicted the reflections of two Black men and a woman of color in silverware as they ate chicken and licked their fingers. “Sorry, utensils. It’s finger lickin’ good. Latest campaign, I couldn’t be more proud!” he tweeted on Aug. 24.
The marketing effort was applauded by many for creatively playing off the slogan, which dates back to the 1950s. But Black people in particular expressed disappointment, criticizing KFC for approving a marketing plan that perpetuated racist stereotypes.
“This is why it’s important for marketers/advertisers to study art history and historic ad campaigns. The print ad vs. the video came across as a caricature display of Black people. A picture is worth a thousand words. Nah, this was a miss,” wrote one person. Another individual said the fast-chicken supplier was “bringing minstrel tropes and fried chicken back in style.”
“You being the director of marketing, sharing multiple gigantic billboards with Black folks eating fried chicken, licking their fingers, is simply not it. No matter how diverse you feel this ad is,” said one person.
Are they supposed to stop hiring black actors for their commercials?
Because I can't see that not getting accusations of racism.
So what are they supposed to do?
KFC's new "finger lickin' good" campaign is slammed for being racially insensitive
Using Black people to promote chicken eating and finger licking has KFC on the receiving end of criticism.
KFC's new "finger lickin' good" campaign is slammed for being racially insensitive
August 27, 2023
A new KFC campaign being run in Canada has sparked a flurry of criticism on Twitter after photos of billboards were deemed racially insensitive. The global restaurant chain has long used its slogan, “It’s finger lickin’ good,” and in the new advertisement, the company utilizes a witty attempt at proving it.
Azim Akhtar, the director of marketing for KFC Canada, excitedly shared images that depicted the reflections of two Black men and a woman of color in silverware as they ate chicken and licked their fingers. “Sorry, utensils. It’s finger lickin’ good. Latest campaign, I couldn’t be more proud!” he tweeted on Aug. 24.
The marketing effort was applauded by many for creatively playing off the slogan, which dates back to the 1950s. But Black people in particular expressed disappointment, criticizing KFC for approving a marketing plan that perpetuated racist stereotypes.
“This is why it’s important for marketers/advertisers to study art history and historic ad campaigns. The print ad vs. the video came across as a caricature display of Black people. A picture is worth a thousand words. Nah, this was a miss,” wrote one person. Another individual said the fast-chicken supplier was “bringing minstrel tropes and fried chicken back in style.”
“You being the director of marketing, sharing multiple gigantic billboards with Black folks eating fried chicken, licking their fingers, is simply not it. No matter how diverse you feel this ad is,” said one person.
I don't see anything wrong with it just political hucksters trying anything to hustle a buck are the ones complaining. They can find something wrong with anything.
