Christian 8216 branding agency 8217 seeks 1 million for 8216 McMass 8217 project to put McDonald 8217 s in churches
Christmas is all about consumerism, now this.
Design firm committed to using “cutting edge communication technology to empower the 21st century church” started a new project, “McMass,” in which it aims to reinvigorate the flock by opening McDonald’s franchises in churches.
Lux Dei Design, “a church branding agency,” is attempting to confront what it calls the “vacant church problem” — the fact that in addition to declining attendance for services, many churches are empty and entirely unused on days on which there are no services.
“We realized,” they wrote in a statement on the McMass website, “that a design approach — an entrepreneurial approach — had the potential to revolutionize how churches engage with the world. We want to see churches return to the center of everyday life, and the way to engage with our modern culture is through innovation.”
Christmas is all about consumerism, now this.