Redhots
Member
- Apr 9, 2006
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http://biz.gamedaily.com/industry/feature/?id=13073
Sony Chief Executive Sir Howard Stringer (right) has admitted that the company's expensive pricing strategy for the PlayStation 3 is risky, but he's extremely confident that consumers will flock to the next-gen system because of Blu-ray and the PS3's potential.
Ever since Sony revealed its high price dual-SKU approach for the PlayStation 3, the company has found itself on the defensive, trying to convince consumers that the PS3 will be worth their hard earned $500 or $600. Recently at a Tokyo news conference Sony CEO Sir Howard Stringer admitted that setting the price that high is indeed a gamble, but that in the end it's worth it for the consumer because the PS3 is "future-proof."
"The price of the PS3 is high," he acknowledged, "but you're paying for potential."
[snip]
==========================================================
I'll admit I was a skeptic from the begining, but now i'm not so sure.
Check this out!
Sony Chief Executive Sir Howard Stringer (right) has admitted that the company's expensive pricing strategy for the PlayStation 3 is risky, but he's extremely confident that consumers will flock to the next-gen system because of Blu-ray and the PS3's potential.
Ever since Sony revealed its high price dual-SKU approach for the PlayStation 3, the company has found itself on the defensive, trying to convince consumers that the PS3 will be worth their hard earned $500 or $600. Recently at a Tokyo news conference Sony CEO Sir Howard Stringer admitted that setting the price that high is indeed a gamble, but that in the end it's worth it for the consumer because the PS3 is "future-proof."
"The price of the PS3 is high," he acknowledged, "but you're paying for potential."
[snip]
==========================================================
I'll admit I was a skeptic from the begining, but now i'm not so sure.
Check this out!