Yeti Tundra line of coolers that sell for $300 and up are made in the USA with high quality materials.
Everything else is made in China and/or the Philippines (slave labor)
So yes, if you paid top dollar for a YETI cup - you got suckered.
If you bought a YETI cooler - you got what you paid for
A lot of brands do this kind of shit.
A good example is Henkel knives.
You have the "real" Henkel... where a 5" Sudoku will cost you around $50... and the same looking knife sells at Walmart or Target for $14.99.
but the quality of the Steel and how it is manufactured are completely different
I support the concept of products that are made in the USA and I would pay a reasonable price but $400 for a cooler that works no better than a $30 cooler seems extreme. They are all pretty much made from the same stuff so I question the "high quality materials" claim.
No.
You can find coolers that cost $100 - $200 that are of comparable value, but not a single $30 cooler will come close.
Take you $30 cooler and let it fall out of your pickup full of 50 lbs. of ice and beer and see what happens. A mess.
Oops... it falls out of your boat...oops now it is at the bottom of a lake.
How many coolers have you had in your life where the lid hinge breaks? Because it is made of a plastic flap that is barely 1/8" thick.
Yeti coolers are like buying a Cadillac Escalade over a Chevy Suburban. You are paying $15,000 for that Cadillac emblem.
But you can't say an S-10 is just as good as an Escalade either.