The problem, at least for me is Microsoft has taken a completely new direction with Windows 10, an operating system as a service and not just an operating system controlled by the user. Microsoft is famous for relying on number of users data as opposed to actual real user feedback (they have no such feedback system set up) to determine how "popular" their operating systems are. The problem with that approach to determining "popularity" is the typical clueless user who doesn't know there are alternatives and will live/deal with anything Microsoft force feeds them even though they may not like it.
Absolutely, at least 80% of population has no idea there are other choices of programs other than what comes with the computer the day they bought it.
A great example is Microsoft Office, M$ gets suckers to pay for something that they can get online for absolutely free. If people had any idea they could get Libre Office for free - M$ Office would collapse.
This is the entire reason M$ still exists as a company today.