A effort to increase market share....Sometimes it works, sometimes it don't.
The difference is certain sexual deviants like bi-sexuals make up half the deviants so if a company can get part of that 4% it's a big win for them.
Conversely the backlash with the trannys (think bud light) is clear, their ilk are not accepted.
- An estimated 20 million U.S. adults identify as lesbian, gay, bisexual or transgender, according to a HRC analysis of government data.
That figure may still underestimate the community’s size, the Human Rights Campaign Foundation said.
thehill.com