They have at times, been ridiculed for their lack of originality. In 2001, Rolling Stone criticised the band's musical style, saying, "if you're looking for originality, you might want a full refund instead of a Nickelback."[17] Rolling Stone also said their 2003 release, The Long Road, was "razenly consistent, if unimaginative." Whilst Allmusic also stated, "Nickelback can now afford a little more time in the studio and a little more time to indulge themselves, and they turn out the same record, only slicker, which only highlights just how oppressively and needlessly sullen this group is."[14] Harmonix, developer of the video game Rock Band, gave its Rock Band Network the internal codename "Rock Band: Nickelback," "on the theory that the name of the quintessentially generic modern rock group would be enough to deflect all curiosity," according to The New York Times.[18]
In 2005, Rolling Stone said "All the Right Reasons is so depressing, you're almost glad Kurt [Cobain]'s not around to hear it."[19] Tiny Mix Tapes also expressed concern over the release; "Like all Nickelback releases before it, All The Right Reasons was made for all the wrong ones and follows all the formulas and clichés you should be bored to death of by now."[20] Stephen Thomas Erlewine of Allmusic reviewed Dark Horse, claiming that "Nickelback are a gnarled, vulgar band reveling in their ignorance of the very notion of taste, lacking either the smarts or savvy to wallow in bad taste so they just get ugly, knocking out knuckle-dragging riffs that seem rarefied in comparison to their thick, boneheaded words."[21]