Typically those that get emotional in their refusal to accept change end up being losers. You can write ballads, make a play, or any number of things in my honor. At the end of the day everyone will adjust even the Chicken Littles until they find something new to be afraid of and scream the sky is falling. When you supposed business owners make it big please inform me of your success. My guess is that day will never come because you guys lack the vision to make it big time.
As much as I appreciate your concern for my feelings, honey, I have a wife, I don't need a girlfriend. If I do need a hug though you'll be the first to know. We can hold hands and cry deep into the night. Don't hold your breath. In the meantime, can you give manning up and not worrying about my emotional state a shot? I'd appreciate it, sweetie.
You've shown you have no business knowledge at all and you were caught in a lie about knowing a billionaire, but I'll give you one serious response and you can show you at least have some business acumen.
Let's say you run a business with a 20% net margin and you cut your prices by 5%. A 5% price cut isn't going to get customers breaking down your door. But you just cut your profit by 25%. To get profit back to where it was for that 5% cut, you need to grow revenue by 33%. Think about what a sand dune you're walking up. One could argue in my numbers that fixed costs probably wouldn't go up at the same rate, but I'd point out that to get that sort of sales increase, you're going to need a lot of marketing/sales costs. If you don't tell anyone, you won't get the sales.
Now let's analyze who your new customers are. People who only care about price. Someone undercuts your price by a nickle they are gone, they aren't loyal. And what have you trained your own customers to do? Only measure you on price. You trained your good customers to expect and measure you on discounts, not service and they will ***** and moan when you try to increase price again. You get what you reward.
The reality is that you're advocating a policy that companies follow as they are fighting death to bring cash in the door. Other than a few massive retailers, competing on price is a losing proposition. All business people know businesses who tried what you say, and we all know businesses that shut their doors afterward. Not many know businesses that made your model to just market on price work.