The Epoch Media Group, along with Shen Yun, a dance troupe known for its ubiquitous advertising and unsettling performances, make up the outreach effort of Falun Gong, a relatively new spiritual practice that combines ancient Chinese meditative exercises, mysticism and often ultraconservative cultural worldviews. Falun Gong's founder has referred to Epoch Media Group as "our media," and the group's practice heavily informs
The Epoch Times' coverage, according to former employees who spoke with NBC News.
The Epoch Times, digital production company NTD and the heavily advertised dance troupe Shen Yun make up the nonprofit network that Li calls "our media." Financial documents paint a complicated picture of more than a dozen technically separate organizations that appear to share missions, money and executives. Though the source of their revenue is unclear, the most recent financial records from each organization paint a picture of an overall business thriving in the Trump era.
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