Yeah, they are. At least in part.
The party responsible for paying the tariff is the American company that imports the product. For example, if a U.S. electronics retailer imports computer components from China, the company pays the tariff when the goods arrive at a U.S. port. This payment is made to U.S. Customs and Border Protection and goes directly into the federal treasury. The foreign exporter has no legal obligation to pay this tax, nor is it charged at the point of export. This reality stands in direct contradiction to President Trump’s frequent assertion that China or other foreign countries are paying the tariffs.
Although the importer is the one who pays the tariff upfront, the economic impact does not stop there. Tariffs act like a cost increase in the supply chain. American importers must decide how to absorb this new cost. In some cases, they may try to pressure foreign suppliers to lower their prices to offset the tariff, and occasionally, exporters will agree to partial discounts to maintain market access. However, this is not guaranteed and depends heavily on the competitiveness of the market and the elasticity of demand.
More often, the increased costs are passed downstream. Importers may raise prices for wholesalers and distributors, who in turn pass the costs along to retailers. Ultimately, it is American consumers who feel the impact in the form of higher prices on everyday goods — from clothing and electronics to household appliances and even groceries. Alternatively, companies may try to absorb the tariffs by accepting lower profit margins, cutting investments, or reducing wages and employment. A 2019 study conducted by economists at Columbia University, Princeton University, and the Federal Reserve Bank of New York found that American consumers and companies were paying nearly the full cost of Trump’s tariffs.
Donald Trump's tariffs are impacting global trade. American firms pay the tariffs on imported goods. This increases costs, affecting consumers. Despite this, foreign exporters face reduced sales. They also experience instability in supply chains. The tariffs create uncertainty for international...
economictimes.indiatimes.com
This the reality, despite what Trump says. No doubt each applied tariff has it's own individual circumstances for who is actually paying what. But, while the burden of paying for those tariffs is somewhat elastic, to claim that consumers aren't paying higher prices is wrong.