EDIT:
Is this what you are referring to? From AI:
"The Life of Julia" was a 2012 Obama campaign advertisement that followed the life of a fictional woman to illustrate how government policies and programs from his first term improved her life from childhood to old age. The slideshow, which was widely criticized by conservatives as representing a "cradle-to-grave" government dependency, showed Julia benefiting from programs like
Head Start,
Pell Grants, the
Affordable Care Act, and
Social Security. The ad was controversial and drew criticism from political opponents and fact-checkers alike.
Key aspects of the campaign
- Narrative: The interactive slideshow followed a cartoon character named Julia from age three to 67.
- Key policy highlights:The ad showed Julia's life being enhanced by specific government initiatives, such as:
- Early childhood: Enrolling in Head Start.
- College: Receiving a Pell Grant to help pay for college.
- Career: Having health insurance through her employer that covered birth control, allowing her to focus on her work as a web designer.
- Business: Getting an Small Business Administration loan to start her own business.
- Retirement: Receiving Medicare at 65 and Social Security at 67.
- Political contrast: The ad was designed to contrast the benefits of Obama's policies with what would have happened under his opponent, Mitt Romney.
- Reception: The campaign was met with immediate criticism and mockery, with opponents describing it as a representation of government dependence. Critics also argued that some of the campaign's claims were misleading or based on false assumptions, notes the Center for Public Integrity.