- Nov 22, 2003
- Reaction score
Wow. I wonder how much $$$ was spent on this? Interestingly enough, the teen numbers are really quite good, though not reported as such:
eenagers do grow more materialistic: study
Tue Jan 16, 3:46 PM ET
Parents' fears that children become increasingly materialistic and less generous as they hit teenage years appear to be well-founded, according to U.S. research.
A survey by market researcher Harris Interactive found the majority of U.S children were materialistic with 71 percent of people aged between eight and 18 saying they would be happier if they had more money to spend on themselves.
Looking closer at the results, researchers and marketing professors found that teens (13-18 years) consistently scored higher than preteens (8-12) when queried on materialistic attitudes, and that older kids were also less generous.
When broken down by age, more teens (74 percent) than preteens (66 percent) agreed with the statement: "I would be happier if I had more money to buy more things for myself."