Start Spreading the News

[Superlative]

Good News!!, Good News!! Gather Round the Television you Lucky destitute Iraqi's.

WASHINGTON, May 9 (IPS) - In the run-up to the March 2003 invasion of Iraq, the Pentagon planned to create a 'Rapid Reaction Media Team' (RRMT) designed to ensure control over major Iraqi media while providing an Iraqi 'face' for its efforts, according to a ‘White Paper' obtained by the independent National Security Archive (NSA) which released it Tuesday.

The partially redacted, three-page document was accompanied by a longer power point presentation that included a proposed six-month, 51 million-dollar budget for the RRMT operation, apparently the first phase in a one-to-two-year ‘'strategic information campaign''.

Among other items, the budget called for the hiring of two U.S. ‘'media consultants'' who were to be paid 140,000 dollars each for six months' work. A further 800,000 dollars were to be paid for six Iraqi ‘'media consultants over the same period.

Both the paper and the slide presentation were prepared by two Pentagon offices -- Special Operations and Low-Intensity Conflict, which, among other things, specialise in psychological warfare, and the Office of Special Plans under then undersecretary of defence for policy, Douglas Feith -- in mid-January, 2003, two months before the invasion, according to NSA analyst Joyce Battle.

‘'The RRMT concept focuses on USG-UK pre-and post hostilities efforts to develop programming, train talent, and rapidly deploy a team of U.S./UK media experts with a team of ‘hand selected' Iraqi media experts to communicate immediately with the Iraqi public opinion upon liberation of Iraq,'' according to the paper.

The ‘'hand-picked'' Iraqi experts, according to the paper, would provide planning and programme guidance for the U.S. experts and help ‘'select and train the Iraqi broadcasters and publishers (‘the face') for the USG/coalition sponsored information effort.'' USG is an abbreviation for U.S. government.

‘'It will be as if, after another day of deadly agit-prop, the North Korean people turned off their TVs at night, and turned them on in the morning to find the rich fare of South Korean TV spread before them as their very own,'' the paper enthused, adding that ‘'a re-constituted free Iraqi domestic media can serve as a model in the Middle East where so much Arab hate-media are themselves equivalent to weapons of mass destruction.''

Whether the plan was implemented as described in the paper is not clear, although the NSA Tuesday also released an audit by the Pentagon's Inspector-General regarding two dozen, mostly non-competitive contracts totalling 122.5 million dollars awarded by the defence department to three defence contractors that carried out media-related activities in Iraq after the invasion.

The contractors included the Rendon Group and Scientific Applications International Corporation (SAIC) which received a 25 million-dollar contract to create an Iraqi Media Network whose aims appear to be roughly consistent with those laid out in the White Paper, but which largely fell apart after about six months as a result of alleged incompetence and infighting.

SAIC is the same company that hired World Bank communications staffer Shaha Ali Riza at the reported behest of then deputy defence secretary (now World Bank President) Paul Wolfowitz with whom she was romantically involved. Riza worked for SAIC from March to May, 2003, as part of a ‘'Democracy and Governance'' team.

The third company covered by the audit is the five-year-old Lincoln Group which, among other activities, has reportedly paid millions of dollars to Iraqi newspapers to publish pro-U.S. articles since the invasion.

The RRMT was conceived as a ‘'quick start bridge'' between Iraq's state-controlled media network and an ‘'Iraqi Free Media'' which the White Paper's authors described as the long-term goal of the programme.

‘'After the cessation of hostilities, having professional US-trained Iraqi media teams immediately in place to portray a new Iraq (by Iraqis for Iraqis) with hopes for a prosperous, democratic future, will have a profound psychological and political impact on the Iraqi people,'' according to the paper.

‘'The mission will be to inform the Iraqi public about USG/coalition intent and operations, to stabilise Iraq (especially preventing the trifurcation of Iraq after hostilities and to provide Iraqis hope for their future,'' it went on, noting that the RRMT will immediately ‘'collocate and interface with the designated CENTCOM commander in Baghdad, and begin broadcasting and printing approved USG information to the Iraqi public.'' CENTCOM stands for U.S. Central Command.

The paper lays out a number of ‘'major tasks'' needed to set up the RRMT and its operations and to ‘'translate USG policy and thematic guidance into information campaign (news and entertainment).''

Among the ‘'themes and messages'' to be communicated, the Paper ranked first ‘'the De-Baathification programme'', followed by ‘'recent history telling (e.g., ‘Uncle Saddam,' History Channel's ‘Saddam's Bomb-Maker,' ‘Killing Fields, etc.); USG-approved ‘Democracy Series'; ‘'Environmental (Marshlands re-hydration)''; ‘'Mine Awareness''; ‘'Re-starting the Oil''; ‘'Justice and rule of law topics''; and ‘'War Criminals/Truth Commission.''

The plan also listed several related themes to be stressed in programming, including ‘'political prisoners and atrocity interviews'', ‘'Saddam's palaces and opulence,'' and ‘'WMD (weapons of mass destruction) disarmament.''

As for ‘'Entertainment and News Magazine programming, the plan listed at the top ‘'Hollywood'', followed by ‘'News networks''; ‘'Arab country donations''; and ‘'Sports''.

The plan also called for the production of ‘''on-the-shelf programming'' during the first month of the occupation, a process that included obtaining the rights to pre-existing programmes, producing new programmes, securing translations if produced in another language; and preparing print products, including the ‘'first edition of the new Iraq weekly newspaper (with section for missing persons, Shia news, Kurd news, and Sunni news, etc.)''

All but two million dollars of the total budget was to be devoted to media infrastructure and operating costs, including transmitters and studios for both radio and television and microwave links and repeaters.

http://ipsnews.net/news.asp?idnews=37663
http://www.associatedcontent.com/article/239734/pentagon_white_papers_on_plans_to_control.html
http://www.cooperativeresearch.org/context.jsp?item=PentagonRRMTProposal
http://www.corpwatch.org/article.php?id=14483
http://www.gwu.edu/~nsarchiv/NSAEBB/NSAEBB219/index.htm
http://www.atimes.com/atimes/Middle_East/IE11Ak02.html

U.S. Journalist Quits Pentagon Iraqi Media Project Calling it U.S. Propaganda

The U.S. has awarded a $96 million contract to a U.S. producer of communications equipment, Harris Corp., to create a U.S.-funded national media network in Iraq.

According to the head of Harris Corp, the Iraqi Media Network will have 30 TV and radio transmitters, three broadcast studios, and 12 bureaus around Iraq.

After U.S.-led troops ousted Saddam Hussein's regime in April, the state-run broadcasters were seized. Since then, they have been run by a U.S. defense contractor, Science Applications International Corporation.

Its efforts have come under criticism by many Iraqis, unsatisfied about its content.

We talk to a longtime TV producer, Don North, about the problems he saw in the starting of the network. He recently wrote an article for TelevisionWeek titled "Iraq Project Frustration: One Newsman's Take On How Things Went Wrong"

http://www.democracynow.org/article.pl?sid=04/01/14/1555223