1srelluc
Diamond Member

Skittles faces backlash over packaging after it partners with GLAAD
The candy corporation has ditched their signature red and rainbow branding for limited edition Pride packets.


Candy brand Skittles is facing backlash after partnering with GLAAD and altering some of its packaging to include 'Black Trans Lives Matter' messaging.
Images of the packet on social media prompted an outpouring of criticism on Twitter today, with many likening the 'woke' marketing to Dylan Mulvaney being used in Bud Light advertising.
It's the fourth year Skittles has teamed up with GLAAD (the Gay & Lesbian Alliance Against Defamation) to 'support the LGBTQ+ community by amplifying and celebrating their stories', according to Skittles' official website.
They know their demographic but it makes no sense....Black people are 12% (and falling) of the population.....Trans people are like 0.1 percent of the population.
They are marketing to an audience that could be put into a large high school football stadium....OK, whatever.

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