Mercedes-Benz, Hyundai, BMW of North America, Constant Contact, Ainsworth Pet Nutrition and Sanofi are pulling ads from "The O'Reilly Factor" after a report about five settlements with women who alleged sexual harassment or verbal abuse by O'Reilly.
The decisions signal the potential of financial damage for "The O'Reilly Factor," the most popular show on cable news, and its network, Fox News.
Hyundai said early Tuesday that it is not currently advertising on "The O'Reilly Factor" but will remove upcoming ads because of the "recent and disturbing allegations."
"We will continue to monitor and evaluate the situation as we plan future advertising decisions," the company said.
Mercedes-Benz used similar language on Monday when it pulled its own ads.
"The allegations are disturbing and, given the importance of women in every aspect of our business, we don't feel this is a good environment in which to advertise our products right now," spokeswoman Donna Boland told CNNMoney.
Six companies pull ads from 'The O'Reilly Factor' in growing movement
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Couldn't have happened to a nicer guy, eh? The sooner we rid the planet of this network, the better.