Schlitz Beer is no more

My old grand daddy was way old and I was young, and he would drink Pabust Blue Ribbon.
 


I sure many oldsters here remember when Schlitz was a decent cheap beer. IMHO it had a much better taste than Budweiser. It's heyday was before all the "lite" beers hit the market.

Then it was sold to Stroh and it became as much of a "skunk beer" as Strohs was.....It never recovered even after Pabst bought it.


Haven't drank since 1987 but I sure remember Schlitz beer. It was my dad's favorite.
 
And goes to show you the power of peer pressure or "group thought"
PBR became THE college go to beer. Massively popular among college kids.
Why? The price? No. Yes it was cheaper, but only by a couple dollars a pitcher. If that.
It was the "cool kids beer".
Same with the absolute horrendous skunk beer Corona. People put lime in it specifically to kill the skunk flavor. But 20-30 year olds think it makes them look cool, or more hip than drinking BMC beers.
Corona is the most over-rated beer ever. It needs the lime to cover up the taste.
 
German beers are better than any beer made here.
Not true.
German beers are better than 98% of beers made here. Because 98% of American beers are water trying to beer, or is it beer trying to be water?
BUT - there are world class craft beers here also that give German beers a run for their money.
In the top 10 beers of the world, America consistently wins 3-5 of those beers.
 
German beers are better than 98% of beers made here. Because 98% of American beers are water trying to beer,
I feel that way about German beer for the most part--I prefer Belgian beer, but American brewers are coming around with many of theirs but they're usually not the larger brewers---IMHO.
 
15th post
Shlitz decline is a case of if it aint broke don't fix it.

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History of Schlitz Brewing Company​

Schlitz Brewing Company began in 1849 in Milwaukee, Wisconsin, when German immigrant August Krug opened a small tavern brewery on Chestnut Street (now Juneau Street) bluewaterhealthyliving.com. Joseph Schlitz, another German immigrant, started as a bookkeeper at the brewery. After Krug’s death in 1856, Schlitz took over, married Krug’s widow Anna Maria Hartig Krug, and renamed the company the Jos. Schlitz Brewing Co. Wikipedia+1.

Growth and National Expansion​

Under Joseph’s leadership, the brewery expanded rapidly. In 1870, it moved to a larger facility, and by the 1890s had grown into a multi-block complex bluewaterhealthyliving.com. Schlitz capitalized on the Great Chicago Fire of 1871, which destroyed many local breweries, by shipping beer directly to Chicago via rail, establishing a strong foothold there American Craft Beer. The slogan “The Beer That Made Milwaukee Famous” was coined around this time bluewaterhealthyliving.com+1.

Peak and Decline​

By 1902, Schlitz became the largest beer producer in the U.S., producing about a million barrels annually bluewaterhealthyliving.com. It held the top spot multiple times in the early 20th century, often competing with Anheuser-Busch Wikipedia. After Prohibition ended in 1933, Schlitz surged, becoming the world’s top-selling beer in 1934 and holding that title for decades Yahoo.

The decline began in the 1970s when management altered brewing methods to cut costs, including accelerated fermentation. These changes produced inconsistent, flat-tasting beer, alienating loyal customers and eroding market share American Craft Beer+1. (adding corn syrup and other changes gave it the bad taste posters on here seem to remember.)
 
One less brand of bacterial urine is ok with me.
Yeast is not a bacteria.
It is a fungus. And alcohol is not "urine".
Yeast are single cell organisms that breakdown and absorb sugars as energy.
In an oxygenless environment, alcohol and carbon dioxide is a byproduct of that breakdown.
When yeast breakdown sugars in an oxygen environment (like rising dough) - no alcohol is made.
 
Yeast is not a bacteria.
It is a fungus. And alcohol is not "urine".
Yeast are single cell organisms that breakdown and absorb sugars as energy.
In an oxygenless environment, alcohol and carbon dioxide is a byproduct of that breakdown.
When yeast breakdown sugars in an oxygen environment (like rising dough) - no alcohol is made.
It's called a joke. One made by a science teacher in 1980.
 

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