GATES: But what do we do about it?
Jackson: One must challenge that violent culture. One must challenge those stereotypes. At least you must know, as a professor, that there's a competition for the minds of our children. You teach four, five, ten, twelve, twenty students. And mass media is teaching by the tens of thousands.
GATES: Right.
JACKSON: And it's winning. And not only is it conditioning our youth toward recycling violence; it's also immunizing them away from the pain of drugs as a threat to their lives. It is immunizing them from the pain of even death, where many of our young people now who are planning their funerals, what kind of funeral they're going to have. That is a mindset. And the more you focus on sex without love, and drugs and violence, lifestyle of intimidation and recycling, the less energy you spend on opening up the big tent.