I wonder if we should consider the difference between market factors and extra-market factors.
For example. The free market, because it is an amoral profit maximizing mechanism, does not care about child labor laws. And this profit-myopia is a good thing. I would not invest in any company that did not want to expand market share, that is, I would not invest in any company that did not want to become a monopoly.
Child Labor Laws don't come from the market, they come from the Government. Laws against pollution and racial discrimination don't come from the market, they come from the Government.
The Market -- our market, every market that has ever been -- is controlled by a host of extra-market factors, by laws and regulations. Some of those laws and regulations are terrible because they fly in the face of natural incentives. (Thankfully, in the 70s, America started to shed many of its most inefficient regulations.) Other laws & regulations, however, are actually valuable because they prevent corruption, or protect a value important to our society, e.g., child pornography laws. [Make no mistake: every economy has effective, universally supported extra-market values which are imposed by government. The GOP, for instance, believes in a high degree of protectionism for American pharmaceutical companies. Don't kid yourself, the Right craves Government regulations just as much as the Left; they just differ on what those regulations should be.]
Where does net neutrality come into this? Information is essential to a healthy Democracy. Having informed voters is not necessarily protected by the incentives of buyers and sellers, but no Democracy could thrive unless voters had access to a minimum threshold of viewpoints, e.g., it would be dangerous to our Democracy and freedom if voters only had access to ideas with corporate money behind them. Thus, like laws against child labor and child pornography, some believe that maximizing access to information is an important extra-market value. These people believe that having information monopolies on the web would be harmful to the information requirements of Democracy. You may disagree with this, but you can't simply dismiss it with pre-packaged talk radio slurs.
I don't understand the specifics of net neutrality well enough to make an informed judgment, but I do know that talk radio slurs like "socialism" are analytically useless when it comes to measuring the crux of this issue. Before I take a stand on this issue, I want to know how it affects the voter's ability to access a diversity of viewpoints. I think extra-market factors like "information access" are worth protecting in a Democracy. I think the maximization of "consumer choice" when it comes to information is vital to a Democracy, that is, this is one area where the downside of regulation is potentially outweighed by the upside of protecting the widest possible circulation of viewpoints. The problem with talk radio is that it gives its audience conclusions without premises, and it also tells people that all government control is evil. [This is just too simplistic] The naive target audience of political opinion control -- I'm thinking of passionate folks without much education -- don't understand something really basic: the economic system would not work without a certain number of laws and regulations. Whether or not net neutrality in its present form is worth advancing is genuinely an open question, one which cannot be effectively debated in forums like this one -- where people so clearly suffer from not having enough information. Ironic.