Rays Pizza, the First of Many, Counts Down to Its Last Slice.
http://www.nytimes.com/2011/09/18/nyregion/rays-pizza-the-first-of-many-counts-down-to-last-slice.html?partner=rss&emc=rss
It did not call itself the flagship Rays Pizza because it never really had a fleet. It was not Original Rays or Famous Rays or Original Famous Rays or Real Rays or Rays on Ice or any of the other cloned shops sprinkled like shredded mozzarella all over town. It was simply Rays Pizza, and in the great pizza wars of New York City, it was respected as having been the first, standing more or less above the fray at 27 Prince Street in Little Italy, with tree limbs holding up the basement ceiling and an owner whose name wasnt even Ray.
http://www.nytimes.com/2011/09/18/nyregion/rays-pizza-the-first-of-many-counts-down-to-last-slice.html?partner=rss&emc=rss