Without Lifers Like Jeter, Yankees Lose Their Aura
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Going into his 16th full season, he has played for no other major league team, which puts him in a revered class with seven Yankees Hall of Famers, as well as Thurman Munson and Don Mattingly, two of his predecessors as team captain. It would be hard to think of Jeter (or Mickey Mantle and Joe DiMaggio before him) signing with another team and suiting up in the visitorsÂ’ clubhouse. The Yankees would not quite be the Yankees if he did.
Legendary status is affixed to great players who remain with one team for their entire career, whether itÂ’s Pee Wee Reese and Jackie Robinson in Brooklyn, Ted Williams in Boston, Brooks Robinson and Cal Ripken in Baltimore, Ernie Banks in Chicago, Stan Musial in St. Louis, Al Kaline in Detroit or Robin Yount in Milwaukee.
For the Yankees, the ability to keep a player forever is especially important, particularly in an era in which they continually recruit high-priced free agents from elsewhere. Without Jeter (and Mariano Rivera and Jorge Posada), the Yankees lose their link to their own tradition and become mercenaries in pinstripes.
So, a legacy like JeterÂ’s is easy to comprehend but more difficult to set a value on. Because of the YankeesÂ’ wealth, they can afford to sign him to a new contract that will overpay him far beyond his prime. But what exactly is the financial ceiling for a player who turns 37 next season; batted .270 in 2010, 44 points below his career average; and showed limited range at shortstop?
Glenn Stout, the author of “Yankees Century: 100 Years of New York Yankees Baseball,” wrote in an e-mail: “If he fails to perform, what’s another $10 million a year, particularly when you can give Jeter some significant measure of credit for putting the Yankees in such a strong financial position?”
Vince Gennaro, who consults on strategy for several major league teams, said, “As a nameless, faceless shortstop, I have him worth $10 million to $11 million, but as Derek Jeter, I have him worth about $20 million.”
In 2011, Gennaro said, a little more than half of that value would be as an athlete, but in future seasons, “his performance value goes down as his marquee value ascends.”
He added, “In reality, his value as a brand-builder will grow long after his skills diminish.”
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