This thread has caused me to think a bit deeper into it than I might have had it not been here. If you compare the instant pot to the Keurig coffee system, they bear some similarities even being totally different products. They were both innovative and convenient. Prices are comparable as well. The major difference that I see is that the instant pot lasts forever and has nothing to promote that product over others that might already be in your cupboard i.e. a pressure cooker and crock pot. It had nothing to force you to use it over these other items while the Keurig seems to have planned obsolescence and a definite life span creating the need to replace it every 5-10 years. The royalties on the k-cup design probably go a long way to subsidize the coffee maker as well. Meh--just some random thoughts.