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To complete the picture, here's Scruffy's theory of thump.Holly shit that's a lot of info! Bookmarked.
In my opinion a good guitar amp is "thumpy" which means it's dynamic. If you pop the guitar strings with your palm you get this big huge sucking sound out of your speakers, and your ear interprets it as a thump because the excursion of the speaker cone is so extreme and so fast it creates a pressure wave and the air comes at you like a projectile.
And, if you rake the strings with your pick, you get a nice fat raking sound out of the speakers. I don't happen to think Jim Marshall was a particular genius, I rather think he got very lucky and here's why.
So, "thump" comes mainly from two places. The first and most important is the speakers. The early Marshall cabinets are underrated, they're practically airtight, he used different tolerances back then but even with 4 cheap speakers moving in phase, the airflow was such that a lot of pressure built up inside the cab when the cones moved backwards, and it was all released when the cones moved forward again. So, very fast, as long as it takes for sound to bounce off the back wall of the cabinet.
In fact there was so much air pressure inside those cabs that sometimes it would actually blow the speaker plug right out of the jack. Which then caused the amp to operate without a load at 200 watts, after which it would promptly light on fire. All those stories about burning amps are true, this is what happened
Then a more obscure but equally important source of thump is "blocking distortion". This is an interesting phenomenon, it starts occurring long before you can hear it. But basically if the overdrive signal is so strong that it causes the tube to go into cutoff, then it takes a small amount of time to recover from that condition, and meanwhile there's no "sound" to speak of, anything you can hear is at low volume and it doesn't sound at all like it's supposed to. The recovery time is typically a fraction of a second to a second, but it could be longer. Here's how to make it longer: drive the hell out of a cathode follower. Think Black Sabbath, and once you think you have enough gain, double it. You get a delicious sound while you're playing, but the instant you stop playing you get a very strange muffled sound for about half a second till the hum and noise from the overdrive kicks in. That time, is about the same time as the recovery from blocking distortion .
If that time happens to coincide with the cabinet delay you get a very interesting sound that you can control with your guitar. Which is why I say Jim Marshall got lucky, because I've read interviews with him where he doesn't even realize this issue exists. It turns out that in his Plexi amps the combination of blocking distortion and cabinet delay is just about perfect, it results in a very nice "thump" even outdoors at 100 feet away.

