Disir
Platinum Member
- Sep 30, 2011
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The outcry over the Iceland Christmas advert that was apparently banned is based on a “misunderstanding”, advertising industry advisory body Clearcast has said.
The 90-second animated commercial produced in partnership with Greenpeace, is narrated by actress Emma Thompson and features a cartoon orangutan who has fled the destruction of the rainforest to hide in a little girl’s bedroom.
The critique of palm oil production was ruled “too political” by the body which is responsible for pre-approving TV adverts before broadcast.
Iceland Christmas advert 'ban' a 'misunderstanding', says advisory body
Iceland is to unleash a life-size animatronic orangutan on the streets of the UK after its Christmas advert highlighting the impact of palm oil production was banned for breaching political advertising rules.
The supermarket chain has turned to special effects technology befitting Hollywood to create an ultra-realistic robotic orangutan for a stunt to raise awareness of the plight facing the species from deforestation of its habitat for palm oil production.
The orangutan, created by a team who have worked on films and TV shows including Doctor Who and Sherlock, will first appear clinging to a Christmas tree in Coin Street, south London, before moving to other locations, including Oxford Street and several parks in the capital.
It will then appear at a number of Iceland stores around the country, including Manchester and Birmingham, apparently “searching for a new home”. The replica orangutan is controlled remotely and by a specialist puppeteer who has studied the ape’s movements.
Iceland to let loose animatronic orangutan after Christmas ad ban
Oh, I would love the remote control.
