When a company makes too many fraud claims?
The liability shift in 2015 includes any swiped transaction with a chipped card unless the transaction is:
A) Over the internet or phone
B) At a gas pump
C) At an ATM, which had their own liability shift three months ago.
The fraudulent transaction could be $1 and the merchant would be liable to pay it back as long as an EMV card was swiped.
The liability shift of 2015 is a result of Target, Best Buy, Michael's data breach... But also because we have 25% of the world's credit cards but 50% of the world's credit card fraud.
Personally I think a customer's information should be safeguarded over profits. Not all bank's refund a customer's fraudulent credit card transactions and fees without a fight and within a timely manner... So now what happens? Customers move to credit cards.
Interesting, but that isn't what I read. As long as they have an EMV credit card swipe, and meet the requirements, if someone commits fraud, the merchant is not liable. VISA or Mastercard (who named that), eat the loss. The merchant loses nothing.
If they
do not have the EMV chip-card reader, then they lose the money. If they do not upgrade to chip-card enabled readers, and someone commits card fraud, then the merchant is held liable, because they didn't have the required security.
Before the liability shift, they never suffered loss. The card companies ate the loss.
But also because we have 25% of the world's credit cards but 50% of the world's credit card fraud.
True.... in 2014. But it wasn't that bad before. Like I said in the prior post, as the fraud costs went up, and the liability shift happened, then the demand for more security came.
Personally I think a customer's information should be safeguarded over profits. Not all bank's refund a customer's fraudulent credit card transactions and fees without a fight and within a timely manner
Well that's a pretty easy thing to say, when you are not the one paying the bill.
When the shoe is on the other foot, you don't see people demanding they themselves pay out the money.
There was a guy who bought a house, and found out it had lead paint, and of course when he has to foot the bill, getting rid of lead paint wasn't as easy as "well he should just fork out the cash for safety...".
Pretty easy to say, when it's not you paying out the cash. Number one thing, every human being should do when considering any argument... put yourself in the place of the person you think 'should do something'.
Now as for "not all banks refund fraudulent credit card transactions"... I have no idea what you are talking about. If you read the VISA policy statements for every VISA card, such as my bank card, VISA covers fraud 100%.
Your bank has nothing to do with it.
Alternatively if you have a bank issued card, that is NOT a credit card (no VISA or Mastercard logo), then it depends on the policy of that specific bank, or credit union. Most though, still cover most fraud. It's possible you have a few somewhere that don't.
I could walk into Wegmans today with a chipped card owned by someone else with the magnetic stripe cloned or whatever, and just because they have Verifone MX925's doesn't mean they are excused from the liability shift. The chip reader of the terminal needs to be turned on and active before they're covered by either the bank (for not having a chip on the card) or the Visa or whatever. So if I spent $200 at Wegmans today with that card, they'd be out of that money, not the bank or Visa/MasterCard/Discover/AMEX, because they did their part. In fact it kinda pisses me off how stupid their IT department looks... Wegmans has been announcing since early 2014 that they'd have their chip readers activated by October 2015, but since then they've been lying to their customers by pushing the expected date back 3-6 months every time people ask why they've missed their target... "soon" is not three years and counting later, especially since they've had the capable terminals since 2010.
Yes there is the issue with cost regarding the purchase of new terminals; however, these companies were warned way back in 2011 about this liability shift and had four years to save here and there so they had the funds to purchase these terminals. Pizza Hut is an embarrassment for an example... What did they do, spend $5 on the cheap plastic readers that are taped to the side of their screen about 20 years ago? Pizza Hut should've ponied up and saved about a $1 million every quarter for a few years and they could've easily purchased and installed real, wireless card readers that also take contactless in their restaurants.
I'm not mad at you, but it really bugs me when people assume that franchise merchant chains are all part of one big company.
They are not. Pizza Hut is a franchise chain. A Franchise is owned by a private owner, that only has the money from the profits of that specific store. Even the company owned stores, are still separate companies. Each store succeeds or fails on it's own profits.
Moreover, the card readers, are all interconnected to the stores Point-Of-Sale system. Meaning that depending on what system they have, replacing all the card readers, may require a complete upgrade the entire system.
Lastly, aside from the cost of hiring professionals to install and upgrade the new POS system, the system itself may require internet capability, which the newer stores in metro areas wouldn't have a problem with, but stores in rural and small towns may. And that would incur an additional monthly expense.
This idea that because Pizza Hut HQ, or Wendy's HQ, or McDonald's HQ has billions of dollars, means that each store is fabulously wealthy, is simply not true.
You walk into a store of any chain, and that store could be on the verge of bankruptcy, while the main company is making billions. I don't know how much the profit margin of a Pizza Hut is, but a Papa Johns is just 6%. That means when you buy a $12 large pizza, they are only making $1 at best. Maybe he has the money to replace all those readers, and maybe not.
But if you think that corporate head quarters is going to pay to have all those machines and POS system throughout all the stores in the country replaced... not going to happen. Each store is it's own company. It has to pay for upgrades on its own.
That said, it would be great if everyone did everything years in advance, but that's not human nature.
I remember watching a news story about welfare reform in the 1990s, and this reporter was interviewing this lady who was getting kicked off welfare. The reporter was asking, how they could possibly survive, with her kids.
She said, they would be better off now, because she'll get a job, and have money to live in a better place.
That stunned the reporter who was on live TV, and she stammered and asked... why didn't she get a job sooner then?
Because she didn't have to.
Point being, people don't often change stuff for the better, until they have no other option. We have phrases for this, that have existed for decades.
"necessity is the mother of invention"
What do you think that means? It means people don't take the time to create something new and better, until they have to. The moment they have no choice but to come up with something better, then suddenly they create something better.
So yes, all these companies knew the liability shift was coming.... and wouldn't it have been create if they had made all the changes decades ago. Well... welcome to human nature. People don't change unless they have to.
It's amazing how many drunks, only find help for their alcoholism, after they have lost their family, their job, their home, and everything. Then when they have absolutely no choice, they suddenly find help.
That's how it works. We're all human beings, and we all do this. My father made me mow the lawn with this crusty old lawn mow, that barely ran, and hand bars would fall off, and the auto drive didn't work so it if it accidentally engaged, you slammed to a stop. As long as I was the one mowing, it wasn't a big deal. The very month... literally the month I moved out from my parents house, guess who had a new law mower?
That's how people are. They deal with it, when they have to deal with it.
Corporations are just a bunch of average people. They operate exactly the same way.