This is question they should be asking themselves.
I think right wingers need to keep pointing out stories about darkies behaving badly, put just a little more fire into their anti-immigrant rhetoric, increase the efforts to keep blacks from voting (even if it means a few seniors fall by the wayside, too), bash gays as loudly and as often as possible, push for a federal law to shove a white wand up every woman's twat who wants an abortion. And, of course, attack multiculturalism at every opportunity. "War on Christmas", etc.
Oh, and demand we cut food stamps, welfare, Social Security, and Medicaid to get the budget under control, but call for an increase in Defense spending. It goes without saying ObamaCare's repeal needs to be the first thing out of every right wing politician's mouth. Supermarket openings, town hall meetings, public debates, photo ops.
The occasional remark about Michelle Obama's big African ass can't hurt, either. As well as referring to the current President as Barry Soetero.
This is a foolproof way to attract the mud pe-..., errrrrr..., "minorities" to the GOP.