I understand over a million people have pledged to boycott A&E.
They're gonna get hurt over this. Big time.
I see pressure being brought to bear on advertisers as well.
Did you see what Cracker Barrel did? Took them about three days to figure out they fucked up.
I wonder how long it will take A&E to figure out who it is exactly that watches DD
Like "Duck Dynasty" is real popular in New Yawk Shitty?
Yeah, right.
I've never seen it. Just not interested.
To me, Duck tastes like Tuna on a stick. Unless it's farm-raised. If it's wild? No thanks.
"Media boycotts" never work. As long as the media in question is disseminated to the general public (which this unfortunately is), anyone is free to watch. The simple psychology is that if X% of regular viewers abstain from the show, 2X or 3X or 5X new viewers will be drawn in if only to find out what the controversy's all about, more than making up for them.
That is, if they abstain, which is doubtful. Talk is cheap.
None of which really matters - the show is paid for by its advertisers, and those ad rates are set according to what kind of audience the ad buyer can expect. Boycotters cannot bring down a TV show unless they find a way to keep viewers from watching it. Ad buyers and ratings watchers know this truism well, trust me. Since there's literally no such thing as bad publicity, bet the house the ad rates for DD just went up -- not down.
We're not talking about M.A.S.H here. While this is a popular show, from what I understand, it has a targeted market.
And that market is made up of people that think just like Phil Robertson does.
Like I said, I've never seen the first episode. And I also think judging gays so harshly is wrong.
But the fact is, a lot of people that watch that show have the same, exact attitudes towards sex that PR does.
Advertisers target market as well. I doubt you see a lot of Ads for Mercedes on the show. Maybe a few for tractors, but not too many for expensive perfumes or designer clothing.
Then there's the local markets....
A&E screwed the pooch. And they're gonna pay.
The DD gang? They're gonna make out like bandits. Another Network will snap them up for a big, fat contract in a heartbeat if they can. If A&E lets them out of their last year.
Which is what I think happens to avoid a lawsuit.