"Victory" here means they get to charge more for ad time.
I'm not sure why that matters to anyone here...
Crystal clear the lefty slop MSNBCs flingin' nightly has virtually zero appeal beyond the low-information-idiots wing of the dim party.
In a complete ass kicking in average primetime viewers, Fox creams the libby network by 1,240,000 folks. And pouring salt on their wounds, it's nice to see in the money category of the 25-54 age demo it was record quarterly lows for big hitters Hayes-Maddow-O'Donnell, likely because 21% of their former viewers developed chronic dry heaves and figured out why.
At Fox though their average 25-54 viewing audience grew by 12% to more than double MSNBCs, 313,000 vs. 150,000.
Note to the suits: Time to move race hustler Al Sharpton and that black woman on earlier in the day up to Prime Time nightly. Heck, how much worse could it get?
Again, television has nothing to do with "information", low or high.
Post 7 sums up what's being "sold".
Typical lib that lives in a black and white world. Clearly it's a COMBINATION of information and other.
To say no info is imparted at all is silly beyond belief.
You either impart information ---- or you get ratings. You can't do both.
Commercial broadcasters have known this as long as there's been commercial broadcasting, and before that they knew it from sleazy newspapers (which is btw the world Rupert Murdoch comes from so no one knows this maxim better than he). That's why TV was dubbed a "vast wasteland" --- over 50 years ago. Nothing new there.
So you can broadcast straight, neutral news (or you can try, since any image you put on the screen is going to be by definition emotionally charged) and subsidize its operation with the Beverly Hillbillies that you run later that night -- and that's exactly the way it used to be done. Walter Cronkite and Huntley-Brinkley and the rest of the alphabet news were
always revenue-losing operations.
--Or you can take the modern approach and actually try to make money off the news, which is dicey. You have to play it up with stories of disasters and accidents and fires and car crashes and bombs and wars and scandals, because that's what
sells, and if you don't
sell you're not going to make your money.
News is expensive to do. You need reporters flying around with crews and remote equipment and foreign bureaus. Sitting a talking head in a studio to talk ABOUT the news isn't expensive at all. And that's where you get the conspiracy theories and blown-up fake scandals and angry old men pounding the table, because that's what
sells. Just as fake wrestling and onstage paternity tests and people stranded on an island forced to eat bugs
sells.
And of course if you dress up that studio in garish colours and run suggestive screen crawls and teasers about how if you watch this commercial we'll be right back to tell you what's going to kill you tomorrow, you sell more, because no emotion
sells like fear. And for good measure you add the element in post 7. Bingo: ratings. And ratings mean ad revenue and ad revenue means money.
Emotion
sells; information doesn't.