That's true. I'm not sure what the poll numbers are exactly, but it's definitely not a buzz phrase politicians will use in a positive way. But what other alternatives are there, besides leave the system as is? --which seems to be just as unpopular a solution.
The alternatives are applying anti trust laws to insurance companies prohibiting them from forming monopolies and thereby taking competition out of the process.
The alternatives are enacting meaningful tort reform to bring down malpractice premiums for doctors, nurses, hospitals, and other healthcare providers.
The alternatives are an affordable government medical catastrophe program similar to flood and earthquake insurance that would take care of the mega expensive illnesses or injuries. That would bring costs of private insurance down dramatically.
The alternatives are going back to large deductibles with people paying out of pocket for the flu shot, vaccinations, sore throat, busted finger, routine doctor's visit. If people use the emergency room for this, they will receive a bill and a payment plan to pay it off with insurance not kicking in until a reasonable threshhold was reached. This alone would save hundreds of millions in healthcare costs as people would not abuse the system and they would also be challenging every dime on that bill including the $100 aspirin. People can't afford that you say? Well we used to. Just like we afford a plumber when a water pipe breaks or a mechanic when the car is on the fritz or new tires or oil changes or a replaement TV when the old one dies.
The alternatives are restoring tax sheltered medical savings plans in which people can set aside a reasonable amount to use exclusively for out of pocket medical expenses. Whatever they don't need for medical expenses can be rolled over into a retirement account or some such after a reasonable time.