Saying and writing the
NFL isn’t going to return to Los Angeles any time soon is a bit irresponsible.
At some point, its return is inevitable.
And whether you like it or not, size – market size - does matter.
Nothing’s changed in regards to Los Angeles and its temporary separation with the NFL.
- The City of Angels is still the second largest market in the country behind only New York City.
- The “Entertainment Capital of the World” is about to embark on its 19th season without an NFL team.
- The ONLY reason there isn’t a team(s) in L.A - .no new state-of-the-art stadium -YET.
- The St. Louis Rams, San Diego Chargers and Oakland Raiders are STILL possible candidates to fill the NFL void in Los Angeles.
As an example I’ll cite former St. Louis Rams running back Steven Jackson who played nine seasons in the Gateway City. He’s the franchise’s all-time leading rusher becoming the 27th player in league history to rush for 10,000+ yards in his career.
He played in relative obscurity for a couple of reasons. A major one being the Rams were terrible during his career in St. Louis. Another is, well, he played in St. Louis.
Had Jackson been a member of a team playing in Los Angeles racking up the on-the-field individual numbers he did in St. Louis, national endorsement opportunities as well as appearances on television or in movies would have been afforded him giving him those independent revenue streams he was never afforded playing in St. Louis.
After all, Los Angeles is known as the Entertainment Capital of the World.
Those independent revenue streams happened for members of the Los Angeles Rams including the Fearsome Foursome lineman – Deacon Jones (Lite Beer Commercials, Heaven Can Wait, Be-Witched), Merlin Olsen (Little House on the Prairie, Father Murphy, FTD Flower Commercials), Lamar Lundy and Rosey Grier, defensive end Fred Dryer – who played TVs “Hunter” when his playing career ended in the 80s, even Elroy “Crazy Legs” Hirsch was a movie star during his playing days for the L.A. Rams in the 1950s.
When they were “Hollywood’s Rams” playing in Los Angeles - not Anaheim, their brand was as big as any other American sports franchise in a big market.
In other sports, do you think the legend of fictional twins separated at birth – Chris and Cliff Paul – would’ve materialized in New Orleans where Chris Paul began his NBA career with the then-Hornets….let alone St. Louis which doesn’t have an NBA team and hasn’t had one since the 1950s?
I don’t think so.
For the NFL and its teams size - market size - does matter. - Los Angeles UCLA Bruins Examiner.com