Let say I want to open a machine shop. You think I will just go out and purchase or rent shop space, spend big money on machines and material and labor (machinists make good money).......then I am going to go out and TRY and find SOMEONE who has a need for the product my machine shop could build? Is that what you think?
It don't work that way. It can't work that way. Someone opens a new business BECAUSE they have recognized a DEMAND in the market place and they are going to try and fill that demand by opening a new business.
Not the other way around.
Now if you have an example of someone that spent their money to open a business THEN went out and tried to find customers, lets hear it.
One of the prime reasons small business's fail is that they failed to recognize how much demand there would be for the new business. If it was the other way around, there wouldn't be any small business failures. Right. People would just open their doors and the company would prosper.
Nope. Don't work that way.
Okay ... You are trying to understand at least through attempts to prove me wrong ... So I will explain how things actually work.
For instance ...
I saw a market that provided a service ... The consumers were interested in the market and were stuck buying the service supply offered. I opened a business that provided a different service at a higher quality. There was no demand for that service prior to my business opening.
I was able to cut the top off the market offering supply to a service that wasn't present or demanded prior to opening. I couldn't use just any employees to fill the positions ... Because the employees had to be able to provide the service necessary to support the demands of the supply. I then marketed the supply and created demand.
The jobs came before the demand ... I hired the employees before I opened the business or knew I could sell the service.
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