Military personnel are patriots and as such, after they've left the military, their patriotism remains. It's why they and I served. Once they are out, it is only natural for those same patriotic individuals to reflect this in their businesses. The idiotic left's objection to them is their objection to patriotism and the fact that we who have served, are pro-gun. The Black Rifle Coffee Company should not be distancing itself from conservatives or any republicans. As to the left, it is and hasn't been for years now, the party of JFK. It's now pro-Marxist and that in and of itself is "regressive" not progressive.