Do you realize just how MUCH Papa John CEO,Applebee's owner?CEO made last year ?They can afford to pay the SLIGHT increase,they are just greedy bastards!
Do you realize how much skill, knowledge, and ability it requires to be CEO of a Papa John or Applebees? Do you know how much stockholders--many who are people not far from the poverty line such as myself--how much the employees, how much the contractors, vendors, and others who provide products to them--how much thousands and thousands of people depend on that CEO knowing what he is doing and keeping it all afloat? How even a small mistake or judgment can be amplified many times over in a large chain and result in thousands of dollars of consequence?
Take one Applebee's entre. Included in the cost of that entre are the obvious food costs of course, but also the cost of the structural overhead, building costs and/or rent, utilities, maintenance, laundry and cleaning, non edible disposables, replacement costs, compliance with local, state, federal regulations, wages and all the add ons associated with that, training costs, a dozen or more different kinds of insurance, advertising, clerical, legal, and accounting costs, and dozens of different taxes ranging from income taxes to school bonds and lots more.
A CEO not only has to know how a new 5% tax will affect the bottom line in his direct operations, but how it will affect all the other expenses too. It is the rare individual with sufficient skill and know how to do that and can give his/her managers sound counsel on where to set their prices. And when the profit margin is around 3 to 4% which is typical of the average restaurant, a new 5% tax is a very big deal.