Perhaps, given that bias is inevitable and profit is such a major driving force, media outlets should not claim to do journalism, but rather state their allegiance openly. That way you know going in that you are not going to get an unfiltered view of what happened but rather the story someone wants you to get. Then the discerning viewer could select the same story from multiple viewpoints and maybe arrive at the actual truth. The closest I've seen to unbiased political reporting is CSPAN plopping a camera down in Congress and just broadcasting everything the politicians say with no commentary. Naturally, that's boring as crap so no one wants to watch it.
The bottom line is, there is no easy answer that allows for both a free press AND reliable, unbiased truth in journalism.
The bottom line is, there is no easy answer that allows for both a free press AND reliable, unbiased truth in journalism.